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By Raymond Boyle,Lisa W. Kelly

With company doubtless all over the place on tv, from the hazards of the retail and eating place alternate to pitching for funding or competing to turn into the subsequent 'apprentice', the tv marketers attracts upon renowned business-oriented exhibits similar to The Apprentice and Dragons' Den to discover the connection among tv and enterprise. in keeping with vast interviews with key and company figures and drawing on new empirical learn into viewers perceptions of commercial, this booklet examines our altering courting with entrepreneurship and the function performed through tv in shaping our knowing of the realm of commercial. The publication identifies the foremost structural shifts in either the tv and the broader financial system that account for those altering representations, while studying the level to which television's constructing curiosity in company and entrepreneurial matters is just a reaction to wider social and financial swap in society. Does a extra advertisement and aggressive tv market, for example, suggest that the medium itself, via a specific concentrate on drama, leisure and function, now performs a key function in re-defining how society frames its engagements with company, finance, entrepreneurship, danger and wealth construction? Mapping the narratives of entrepreneurship developed by means of tv and analysing the context that produces them, the tv marketers investigates how the tv viewers engages with such programmes and the potential impression those can have on public knowing of the character of business.

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The Television Entrepreneurs: Social Change and Public Understanding of Business by Raymond Boyle,Lisa W. Kelly

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