By Christina Holtz-Bacha
Dieses Buch zieht Bilanz nach rund 50 Jahren Forschung zu Werbung und Geschlechterstereotypen und legt neue Ergebnisse aus der examine von Werbung vor sowie darüber, wie Rezipientinnen und Rezipienten mit solcher Werbung umgehen.
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Stereotype?: Frauen und Männer in der Werbung (German Edition) by Christina Holtz-Bacha
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