By Andrew C. Billings
Looking towards a destiny with more and more hybridized media choices, Sports Media: Transformation, Integration, Consumption examines activities media scholarship and its function in facilitating knowing of the more and more advanced international of activities media. Acknowledging that patron call for for activities media content material has inspired approximately each significant expertise innovation of the previous a number of a long time, chapters integrated herein investigate latest scholarship whereas positing vital destiny questions about the function activities media will play within the day-by-day lives of activities fanatics all over the world. Contributions from famous students are supplemented by means of paintings from more youthful researchers doing new paintings during this zone.
Developed for the published schooling Association's digital Media learn sequence, this quantity may be required examining for graduate and undergraduate scholars in media, communication, sociology, advertising, and activities administration, and may function a worthy reference for destiny learn in activities media.
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Additional info for Sports Media: Transformation, Integration, Consumption (Electronic Media Research Series)
Sports Media: Transformation, Integration, Consumption (Electronic Media Research Series) by Andrew C. Billings