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By David Mark
The unfavorable tone of campaigns has additionally been ratcheted up dramatically because the terrorist assaults of September eleven, 2001: crusade advertisements now often run photos of foreign villains and recommend, occasionally openly, at different occasions extra subtly, that political rivals are lower than resolute in prosecuting the struggle on terror. The publication additionally outlines a sequence of races during which detrimental campaigning has backfired, as the fees weren't credible or the candidate at the assault didn't comprehend the political sentiments of the neighborhood voters they have been attempting to convince. The impact of more recent applied sciences on damaging campaigning is additionally tested, together with blogs and internet video, as well as attempted and precise tools like direct mail.
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Going Dirty: The Art of Negative Campaigning by David Mark
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