Download e-book for iPad: Fitness Culture: Gyms and the Commercialisation of by Professor Roberta Sassatelli

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By Professor Roberta Sassatelli

This book provides a sociological standpoint on health tradition as constructed in advertisement gyms, investigating the cultural relevance of gyms by way of the background of the commercialization of physique self-discipline, the negotiation of gender identities and contrast dynamics inside of modern cultures of consumption.

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Fitness Culture: Gyms and the Commercialisation of Discipline and Fun (Consumption and Public Life) by Professor Roberta Sassatelli


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