By Velibor Bobo Kovac
This ebook explores how and why people are influenced to behave within the ways in which they do. The chapters study the origins of a given motion instead of their superficial visual appeal, that may usually be deceptive. Kovac integrates the present wisdom of the sphere of motivation right into a better theoretical framework via adopting either analytical and holistic views.
This theoretical framework means that all human behaviour evolves from the 3 basic underlying traits attached to the thoughts of keep an eye on, association and self-expression which are extra changed through the mechanism of balanced twin stress. those trends are conceptualised as structures of interrelated mental wishes that advisor and govern a number of human actions.
As such, this publication will be beneficial to upper-level scholars and researchers of cognitive and social psychology and all students drawn to human motivation.
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Basic Motivation and Human Behaviour: Control, Affiliation and Self-expression by Velibor Bobo Kovac